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OPEN FOR ENROLLMENT
TO
VETERINARY SUPPORT STAFF

    
VSPN CE Course STAF177-0917: Veterinary Marketing
Audio and Text: The lectures for this course will be presented in a text format. Audio will be used to answer questions and augment the lecture.
Please come prepared to listen.

  » Enrollment is closed

Instructor: Kelly Lynn Cronin, MBA, BS, CVT, VTS (ECC), PHR
Course Open: September 26, 2017-October 27, 2017
Real Time Sessions (RTS): Tuesdays, October 3, 10, and 17, 2017; 9:00-10:30pm ET (USA)
Course RTS Times in Your Area: World Clock Converter

Practice Sessions: In order to prepare you for a successful experience in your CE course, we request you attend a Practice Session prior to the first Real Time Session. Please arrive promptly at the start time; each Practice Session is up to 1 hour in length. For more information, please visit the CE Practice Area.

*The instructors for this course will be using audio which will require you to have a headset or speakers to listen. If you have any concerns regarding your computer's audio capabilities, please be sure to attend one of the Practice Sessions.

Level and Prerequisites: This intermediate course is focused on those veterinary professionals that work in the veterinary management and veterinary marketing.
This intermediate course is focused on those veterinary professionals that work in the veterinary management and veterinary marketing.
VSPN CE Course: Open to VIN and VSPN members. This course has been RACE approved for veterinarians and veterinary technicians/technologists (22-30448).
This course has been approved by the VHMA for CVPM credits (17-12).

Course Description:
Marketing can be a daunting topic for veterinary practice owners and managers. Not only does the owner or manager need to think about marketing services and products, but now you also need to be able to manage your online presence and how to utilize the Internet and social media for marketing the practice. This course will discuss different types of marketing, assessing marketing types for return on investment and reach, and how to set a budget for marketing. It will also cover online presence and reputation management. It will cover low cost media management and social media optimization as well. We will briefly be covering search engine optimization.

Week 1 (Real Time Session October 3): Marketing Budgets and Marketing Types
Objectives: Upon completion of this session, the participant should be able to Week 2 (Real Time Session October 10): Reputation, Online Presence and Social Media Management
Objectives: Upon completion of this session, the participant should be able to Week 3 (Real Time Session October 17): Marketing Campaign Management
Objectives: Upon completion of this session, the participant should be able to

Successful completion (scoring 80% or better) on the end-of-course test is required to earn a certificate of completion for the course.

*The lecture portion of this course will be a text presentation with audio used to augment the presentation, please be prepared to listen.

*To learn more about the requirements for earning a CE certificate, please refer to Receiving Your CE Credit and Course Completion Certificate.

Course Materials: Course materials will be available in the course library prior to each Real Time Session.

Required Textbook(s): There is no required textbook for this course.

About the Instructor:
Kelly Lynn Cronin, MBA, BS, CVT, VTS (ECC), PHR is a twenty five year veteran of the veterinary field. She holds a Veterinary Technician Specialty in emergency and critical care, a Masters of Business Administration and a Professional in Human Resources Certification. She has had the opportunity to lead a variety of veterinary teams in a variety of clinics from large emergency teams to small day practice teams. She is responsible for setting the marketing structure and monitoring campaigns for fifteen veterinary hospitals, for leading the hospital group in human resources, staffing, budgeting, contracts, benefits management, inventory and special events. She has consulted on veterinary topics for a variety of hospitals including small animal, mixed practice, specialty and emergency clinics. She has spoken both nationally and internationally on management, marketing, human resources, starting clinics, inventory, emergency and critical care and a wide variety of other topics.

Total CE Credit: 4.5

Tuition: $95($86 early bird special if enrolled by September 12, 2017)
Prices are listed in US dollars.

* Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CAAHT approved Veterinary Technician Program may be eligible to receive a 50% discount off the regular rate for this course (upon verification of student status).
*To ensure participants are ready and prepared for classes, enrollment will close at 5pm ET on October 3, 2017 or when the maximum number of participants is reached.
*For more information on how online CE works, see the Participant Resource Center.

To Enroll:
  » Enrollment is closed
  1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
  2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
  3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
  4. For further assistance call 800-846-0028 ext. 792 or email VSPNCE@vspn.org. Please include the course title, your full name, and contact information in your correspondence.
*Note: "This program 22-30448 is approved by the AAVSB RACE to offer a total of 4.50 CE Credits (4.50 max) being available to any one veterinarian: and/or 4.50 Veterinary Technician CE Credits (4.50 max). This RACE approval is for the subject matter categories of: Category Three: Non-Scientific-Practice Management/Professional Development using the delivery method of Interactive-Distance. This approval is valid in jurisdictions which recognize AAVSB RACE; however, participants are responsible for ascertaining each board's CE requirements. RACE does not "accredit" or "endorse" or "certify" any program or person, nor does RACE approval validate the content of the program."

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VSPN office 800-846-0028 ext. 792 to discuss eligibility for a pro-rated refund.
* Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VSPN office at 800-846-0028 ext. 792.

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Charlotte Waack, RVT, CVT
VSPN Director/VSPN CE Director

VSPN CE Services: VSPNCE@vspn.org
800-846-0028 or 530-756-4881; ext. 792
or direct line to VIN/VSPN from the United Kingdom: 01 45 222 6154
or direct line to VIN/VSPN from Australia: 02 6145 2357

800.700.4636  |  CEonVIN@vin.com  |  530.756.4881  |  Fax: 530.756.6035
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